BRAUZZ. and Planet B join forces against the big boys

We have big news! BRAUZZ. joins the caring Planet B family

Today we announce big news: BRAUZZ. is merging with another impactful, sustainable start-up: Planet B (the parent company of Wondr and Klaaar, among others). We are joining forces to take on the big boys in the FMCG sector together: like Unilever, Procter & Gamble and Henkel.

Our mission remains unchanged: to make sustainable consumption accessible to all, without sacrificing price, quality or convenience. As always, both our products and those of our new colleagues are free of disposable plastic and harmful ingredients.

One + one = much more than two ✨

At BRAUZZ. we believe that real impact is created when sustainable innovation and smart distribution go hand in hand. With our solid sustainable footprint and growing customer base in both Belgium and the Netherlands, we have proven in recent years that it can be done: household products that are good for your home and the planet.
In turn, Planet B shines in the world of omnichannel distribution: from retail to e-commerce and niche marketplaces. This combination? Pure growth power, giga impact!

The new Planet B has one clear goal: to bring sustainable products to households across Europe faster, smarter and on a larger scale. And let that be precisely our mission at BRAUZZ: to make an impact, on a large scale.

Today, our products are already part of everyday life in more than 200,000 households. A milestone we are proud of, but for us this is only the beginning. At Planet B, we look further. Much further. By 2027 we want to become the leading player in sustainable FMCG in Europe. Not because we want to be the biggest, but because we believe that scale is needed to really make a difference.

Together towards a more sustainable world: one where disposable is passé, and sustainable choices become the new norm. 💪

Out with plastic, hello sustainable products 🌱

(Micro)plastic and unnecessary chemical junk in personal care and cleaning products? With Planet B we show that things can be done differently. Think: refillable packaging, concentrated wash strips, and ingredients you do know what's in them.

Together, we already saved +3 million disposable plastic containers. And this is just the beginning. Let's make even more impact together! 

Renewing faster, together with you 🤝

What do you get when you bring two innovative teams together? Faster product development, smarter solutions and a much bigger impact.

At Planet B, the focus is on technology and community-driven innovation. And you notice it. Because the consumer - that means you - plays an active role in shaping the products of tomorrow. What does that mean concretely? That you as a consumer are really heard. Through our community, we listen to what you need and work with you to build products that matter. You don't just think, you decide 💬.

Wil je nog meer impact maken? Investeer in Planet B 🌱 

Samen bouwen we aan Planet B: een bedrijf van iedereen, voor iedereen. Daarom geven we jou de kans om mede-eigenaar te worden: binnenkort kan je in ons investeren via een lening of aandelen. Dit kan al vanaf €500.

Schrijf je in via fundtheplanetb.be, duid aan in welke investeringsopties je interesse hebt en we bezorgen je tijdig alle informatie.

Update 02/06: De investeringsmogelijkheid via achtergestelde lening staat nu live op Bolero 🤩

This is not just a merger. This is a movement. 🚀

The merger of Planet B and BRAUZZ. is more than a business deal. It is the beginning of a new era in which sustainable products are not the exception, but the norm.

Our message is clear: Be the change. Let's make an impact together.